Steve Bannon, Tucker Carlson and... Liz Truss? A Look Inside the Former PM's Attempt for Make America Great Again

The former UK leader, launched the inaugural episode of her video series with a pledge to unmask "malicious actors" working to weaken the UK, United States and European nations. She stated she would uncover how an "international network of progressives work to weaken popular rule and the electorate's mandate."

"We're going to look at the political movement of Donald Trump and observe how this can be accomplished in Britain," she said. "Our guests will include the prominent voices of the Maga movement."

Prior to the show's launch, there was a strong advocate. "This marks the start of a kind of revolution," remarked veteran reporter John Solomon. His conservative media outlet Just the News will publish the Truss's new broadcasts.

Establishing Ties in the Maga-Verse

UK-based allies, such as a counselor supportive of Reform, have also helped her establish the Liz Truss Show. Its staging is competent, if basic. The show has attracted ten thousand followers in her initial seven days and her first episode achieved tens of thousands of views during that week.

It is a small opening, but in making common cause with the journalist, Truss is being entering a established conservative ecosystem generating and disseminating Make America Great Again themes. Its obsessions involve alleged censorship by the traditional news outlets and a goal to remove a shadowy government apparatus – which the ex-PM holds responsible for the abrupt termination of her disastrous time in office.

"Just the News is not widely recognized outside of the pro-Trump media sphere, but it does have influence there, largely because of Solomon, who gives commentary on Maga platforms like Steve Bannon's War Room and has even questioned the former president," noted Alex Hinton, who has closely studied the Maga movement.

A Controversial Partner

Her effort to import Maga media to the UK has pushed her closer to contentious individuals such as Solomon.

He established Just the News following scrutiny when allegations surfaced of pushing misleading narratives about Joe Biden's anticorruption effort in the Ukraine, as well as disputed reports about the former US ambassador to Ukraine.

His claims were echoed within the pro-Trump media, with he appearing as a common interviewee on the widely-watched cable news broadcast. Donald Trump boosted his stories.

He wrote the reports about Ukraine in a set of articles for the political newspaper the political newspaper, after having been moved to a columnist role when staffers raised concerns about his work. These reports were central in the then-president's request for the Ukrainians to investigate the Bidens in that year. This pressure resulted in articles of impeachment against Trump. The US Senate later found not guilty the president.

Weeks after Solomon left the publication in October 2019, the outlet announced it was conducting a assessment of his columns about Ukrainian matters. It found he had relied on untrustworthy contacts and stated he "did not disclose crucial information about main Ukrainian informants, specifically the detail that they had been formally accused or were the subject of inquiries."

Joining the Network

His broadcast spots are a indication of the conservative ecosystem Liz Truss is entering. Solomon mentioned his endorsement of Truss's project on a broadcast he helps run on Real America's Voice, a political media platform that is the base for the pro-Trump commentator former adviser Steve Bannon and on which Tucker Carlson also is seen. She has already hosted Steve Bannon on an early episode.

By partnering with Solomon and Just the News, she has become a niche participant in a extensive web of right-wing publications that frequently share and promote one another's material.

Solomon's own broadcasts have repeatedly hosted figures such as Mike Benz, a conservative commentator whose disparagement of USAID was referenced by the tech billionaire as grounds for shutting down the government body.

An International Strategy

While Truss's stilted style and political travails have drawn derision in Britain, some US observers are not discounting her bid to reinvent herself as a UK offshoot of the Maga media.

"It is necessary to treat individuals such as her with seriousness, despite the fact that you may not want to take them literally," commented a Democratic strategist, who worked in the Biden White House.

"You saw how in the recent campaign the former president leveraged that alternative press to spread his narrative. Certainly that network spreads and shapes debate overseas. It appears quite apparent to me that the environment in the UK are similar to what allowed this parallel press sphere to thrive in America."

Professor Alan Finlayson, said the online conservative ecosystem was already making its presence felt in Britain.

"Online platforms transcends national boundaries," he stated. "There is a certain atmosphere within which ideas travel – sometimes taking an extreme form and sometimes less so – but which is interlinked."

Professor Hinton said the rise of the internet-based right wing in the United Kingdom lately meant the "chance to have a larger effect is considerable."

Cross-Atlantic Aspirations

"Both Truss and the Reform UK leader recently appeared at the CPAC, where I saw they hit Maga talking points ahead of the {king of Maga|

Jesse Miller
Jesse Miller

A tech journalist with a passion for exploring how emerging technologies shape everyday life and digital culture.